Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Scholarly Identity: A Guide

A guide on how to manage, promote, and protect your online scholarly identity as a current or future researcher, academic, or scholar.

Do I Really Need a Website?

A website or blog is a great way to manage and curate your scholarly identity. Through this medium you can express your ideas in a different form and reach a broader audience. 

Key considerations:

  • Suitable for long-form writing
  • Can be more time consuming 
  • Able to post full pre-prints and data, when permitted
  • Can include mixed media formats 
  • Can demonstrate authority on a topic
  • More control over layout, comments, access, and privacy

Select Tips

  • Write in the first person and use an active voice
  • Use catchy titles/headings for blog entries
  • Upload pre/post prints and data - making your research widely available will increase your overall impact
  • If possible, choose your own domain name
  • Connect your blog to your social media accounts and email signature
  • Choose or design a site that's minimal and clean - avoid bright and multiple colors
  • Use a legible and consistent font type throughout
  • Avoid large blocks of text
  • Use search engine page rank optimization to identify popular searched-for keywords to include in your homepage
  • Keep your website up-to-date to increase its rank in Google search results
  • Monitor visits and usage to identify popular pages, content, and links
  • Suggested pages to include (depending on your goals and needs):  About, Team/People, Publications, Resources, Teaching, Awards, Media Coverage, and Contact


Tulane Blog Support

Image Karubian Lab

Example: Dr. Karubian Lab. 2020. Department of Ecology and Evolutionary Biology

Australian Science Medical Center. (November 2013). Tips for scientists using social media. ​ 

Elsevier Global Communications (November 29, 2012). Creating a simple and effective academic personal website: How to build a website that highlights your research, achievements and personality. ​

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.