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Scholarly Identity: A Guide

A guide on how to manage, promote, and protect your online scholarly identity as a current or future researcher, academic, or scholar.

Do I Really Need a Website?

A website or blog is a great way to manage and curate your scholarly identity. Through this medium you can express your ideas in a different form and reach a broader audience. 

Key considerations:

  • Suitable for long-form writing
  • Can be more time consuming 
  • Able to post full pre-prints and data, when permitted
  • Can include mixed media formats 
  • Can demonstrate authority on a topic
  • More control over layout, comments, access, and privacy

Select Tips

  • Write in the first person and use an active voice
  • Use catchy titles/headings for blog entries
  • Upload pre/post prints and data - making your research widely available will increase your overall impact
  • If possible, choose your own domain name
  • Connect your blog to your social media accounts and email signature
  • Choose or design a site that's minimal and clean - avoid bright and multiple colors
  • Use a legible and consistent font type throughout
  • Avoid large blocks of text
  • Use search engine page rank optimization to identify popular searched-for keywords to include in your homepage
  • Keep your website up-to-date to increase its rank in Google search results
  • Monitor visits and usage to identify popular pages, content, and links
  • Suggested pages to include (depending on your goals and needs):  About, Team/People, Publications, Resources, Teaching, Awards, Media Coverage, and Contact


Tulane Blog Support

Image Karubian Lab

Example: Dr. Karubian Lab. 2020. Department of Ecology and Evolutionary Biology

Australian Science Medical Center. (November 2013). Tips for scientists using social media. ​ 

Elsevier Global Communications (November 29, 2012). Creating a simple and effective academic personal website: How to build a website that highlights your research, achievements and personality. ​

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.