Gauld, T. (Dec 12, 2016). n.d. New Scientist. https://twitter.com/tomgauld/status/808268915335897088
Some general suggestions to help you make an impact on popular social media sites (also see Tips and Tricks) and increase your scholarly reach:
Lee, K. (12 June 2016). Research-backed tips to get more followers on Twitter, Facebook, Instagram and more. Buffer Blog. https://buffer.com/resources/get-more-followers-twitter-facebook-research