Everyone has an online presence. It is important to make sure this representation of your academic self is accurate and up-to-date. Through the use of an ORCID, website/blog, and scholarly profiles, you can manage and curate your identity to recruit potential students, connect with collaborators, and inform the public and academia about your research.
Remember, if you don’t manage your online presence, you are allowing search engines to create it for you.
Van Noorden, R. (2014). Online collaboration: Scientists and the social network. Nature News, 512(7513), 126.https://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711#/reach