Library Guides: Introduction to Advertising, Marketing and Public Relations: Polls and Surveys

Surveys and Focus Groups

Nielsen Reports
In-depth market research reports; categories include consumer, global, innovation, media and entertainment, mobile, and online.
General Social Survey (GSS)
The GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. Many of the core questions have remained unchanged since 1972 to facilitate time-trend studies as well as replication of earlier findings. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.
World Values Survey
WVS is an opinion survey similar to the GSS in questions and topics addressed, but includes representative samples from about 90 countries ranging from post-industrial democracies to developing nations.

Pew Research Center This link opens in a new window
Information on issues, attitudes and trends shaping America and the world from the Pew Research Center, a nonpartisan fact tank.
iPoll This link opens in a new window
iPoll is a finding aid to locate national US public opinion polls. iPOLL contains half a million survey questions and answers asked in the US over the last 65 years by more than 150 survey organizations. NOTE: You will need to create/register a user account and profile using a Tulane.edu email address to access this database.

Polling and market research firm that provides analytics attitudes and behaviors of employees, customers, students and citizens.