Library Guides: Introduction to Advertising, Marketing and Public Relations: Trends and Industry Reports

Market Research and Global Trends

IBISWorld This link opens in a new window
A comprehensive collection of detailed industry research reports. Industry reports include industry analysis, outlook, products and markets, market segments, supply chain, major players, competitive landscape, operating conditions, key statistics, and more.
This subscription includes reports for the US and China, as well as global industry reports. Specialized industry reports are also included along with US business environment data profiles. Reports are typically 35-40 pages in length.
Mintel This link opens in a new window
The Mintel database contains the following:
Mintel Reports- covers brands, companies, markets, consumers and trends. Each report combines data and analysis of the competitive landscape, market-share analysis and consumer profiles.
Mintel Market Sizes – global market data including market size, share and segmentation data.

Nielsen Reports
In-depth market research reports; categories include consumer, global, innovation, media and entertainment, mobile, and online.
Nielsen | Top Ten
Nielsen Media releases a free weekly list of the most watched and most played media, including streaming, TV, advertising, and video games.
U.S. Census Bureau: Computer and Internet Use
The U.S. Census Bureau has been collecting data on computers and Internet use sporadically since 1984 in the Current Population Survey (CPS). In 1984, 1989, and 1993, only questions about computers were asked. In 1997, the CPS asked questions about Internet access for the first time. In 2000, 2001, 2003, and 2010, questions were asked about both computers and Internet use. The American Community Survey (ACS) has collected data about computers and Internet use annually since 2013.
Pew Internet and American Life Project
Provides access to academic studies and statistics of the Internet's growth and social impacts.