Library Guides: Introduction to Advertising, Marketing and Public Relations: Books + eBooks

Find Books

Library Search at Tulane This link opens in a new window
One-stop discovery of books/eBooks, articles, digital media, and more at Tulane University Libraries.
WorldCat This link opens in a new window
- This link opens in a new window
- This link opens in a new window
WorldCat allows you to discover materials at Tulane University AND in libraries worldwide. View local holdings or borrow from U.S. libraries using Interlibrary Loan (ILL). Two different interfaces, the first a more in-depth option via subscription (FirstSearch, via the Tulane University icon link), and the second open-access (WorldCat Local, via the orange OA icon) offer unique user experiences.

Interlibrary Loan
If the libraries at Tulane don't have the article or book that you need, request an interlibrary loan. Our library will find a library that has the book or article and we'll have them send it to us.
Scan & Deliver
A service offering scanning journal articles or a book chapter or less from the library’s circulating print collections and delivering electronically to the faculty’s or student's interlibrary loan account within two business days.

Suggested Search Terms

Subject Headings in Library Search

Effective searching usually means limiting yourself to a few keywords or key concepts. Also consider using controlled vocabularly like the examples below: