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Introduction to Advertising, Marketing and Public Relations

About this Guide

This library guide is intended to be an introduction to advertising, marketing, and PR used by undergraduate students studying Communications and SOPA students studying Media+Design. Use it to identify article databases, library resources, links, and tips in finding, accessing, and managing quality information sources.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.