Tulane University Libraries Web Site Guide

Use of headings: The web site allows pages to be divided vertically with section titles that serve as headings. The use of larger font headings within the text separated by section headings should be used sparingly.

Use of columns: Single columns separated by section titles generally provide the cleanest overall look for text presentation. Avoid double columns for blocks of text of unequal size or mixing the use of 1-column and 2-double column text sections on a page in ways that might seem random or hard to follow.  [A template is available that emphasizes the single-column approach and also includes a prominent sidebar for links to related info. See Resources tab.]

Image sizing and location: Avoid using photo images of different size, shape, and spacing on a page. (Consistency in size and spacing is good.) When aligned with text, placing images on the right side of the page is preferred. Columns can be used effectively for image placement, e.g., a two-column set of blocks with text in the left column and an image in the right column.

Page length: Consider dividing lengthy pages that have many text sections into separate pages when the content allows. Decide when it may be appropriate, or not, to turn on the Section Title Navigator feature that places section heading links across the top of a page. (Not all pages will need this and with some page layouts it looks okay but with others it may look somewhat busy.)

URL links, appropriate contact info, and consistent language: Insert URL links frequently within text whenever other pages with URLs are mentioned. Provide appropriate contact info wherever it might be helpful. Check related pages for consistency in language or terminology.

Distributed to Content Providers 12/7/2020 and 1/6/2021

Use the following terminology guidelines to provide clarity and consistency for readers moving from one area of the site to another.

• Use the full place name for the first reference to a library place (example: Rudolph Matas Library of the Health Sciences), then use one common shortened version of the name (example: Matas Library) thereafter on the same page. Similarly, place names that have acronyms should be identified in full in the first reference on each page. Examples: The Latin American Library (LAL) or Tulane University Special Collections (TUSC).
• For consistency, web page narrative text should be written in the third person. Avoid using first person plural form, except in cases such as messages from the dean or director.
• Use the term library user rather than patron and check-out desk or services rather than circulation. Avoid library jargon.
• Try to match location names used in text with those used in building signage and on other areas of the web site.

Distributed to Content Providers 1/6/2021