Creating an online scholarly identity can:
1. Demonstrate your authority, expertise, skills, and research interests when going up for promotion or tenure, recruiting students or other academics, looking to impact society on a wider scale, and correlating social media shares and citations.
2. Ensure people find biographical and contact information you have authorized. Remember, if you don’t manage your online presence, you are allowing search engines to create it for you.
3. Help you to connect with other researchers in your field to enhance the visibility of your work and expand your co-authorship base.