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Turchin Business Library
Library Guides
Marketing
Provides secondary sources for marketing and advertising research.
All Tulane library resources are licensed for academic purposes only. Using these resources for commercial purposes is strictly prohibited. Off-campus access is available only to current Tulane students, faculty, and staff. Tulane Library users are responsible for compliance with this policy. The complete policy on resource use is available here: Proper Use of Turchin Library's Licensed Databases.
Off campus access
Off-campus access to subscription resources is extended to current Tulane students, faculty and staff. When prompted, enter your Tulane user ID and password.
Created by a marketing professor and business librarian in 1998, ... "KnowThis.com is committed to providing quality information and valuable tools for business professionals, academics and students of marketing and related fields." Provides access to tutorials, terms, lists and links.
Market Research World (MRW) previously Market Research Portal (MRP) offers online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.