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Provides secondary sources for marketing and advertising research.

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Encyclopedia of Consumer Brands (Reference HF 5415.3 .E527 1994 v. 1-3)

Encyclopedia of Major Marketing Campaigns
(Reference HF 5837 .E53 2000)
Offers historical perspective on major advertising campaigns of the 20th century.

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.