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Provides secondary sources for marketing and advertising research.
Encyclopedia of Consumer Brands (Reference HF 5415.3 .E527 1994 v. 1-3) Encyclopedia of Major Marketing Campaigns (Reference HF 5837 .E53 2000) Offers historical perspective on major advertising campaigns of the 20th century.
This project by Duke University has digitized over 7000 advertisements that were printed in newspapers and magazines between 1911 and 1955. They reflect main developments in American society, culture, business and technology.