Library Guides
Advanced dictionary of marketing : putting theory to use / Scott G. Dacko. (Ebook through EBSCO)
Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. (Ebook through EBSCO)
Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler. (Ebook through EBSCO)
Fundamentals of Business Marketing Research / Reid, David A. ; Plank, Richard E. (Ebook through EBSCO)
Handbook of Online Marketing Research / Grossnickle, Joshua ; Raskin, Oliver. (Ebook through EBSCO)
Handbook of Qualitative Research Methods in Marketing / Belk, Russell W. (Ebook through EBSCO)
International dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin. (Ebook through EBSCO)
Marketing Dictionary
Marketingterms.com
Questionaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, 2nd ed. / Ian Brace. (Ebook through EBSCO)