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Market Research

What is a target market?

A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power, demographics and psychographics.

Source: Target Market http://www.investopedia.com/terms/t/target-market.asp#ixzz4Yxxq4wu2

Use these resources to create a list of companies within an industry

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What is market research?

Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product.

The purpose of market research is to examine the market associated with a particular good or service to determine how the audience will receive it. This can include information gathering for the purpose of market segmentation and product differentiation, which can be used to tailor advertising efforts or determine which features are seen as a priority to the consumer.

Primary information is the data that the company has collected directly or that has been collected by a person or business hired to conduct the research. Primary information generally falls into two categories. Exploratory research is a less structured option and functions by asking more open-ended questions of those selected as part of the market research sample, and it results in questions or issues being presented that the company may need to address. Specific research obtains answers to previously identified issues that are often brought to attention through exploratory research.

Secondary information is data that an outside entity has already gathered. This can include population information from government census data, trade association reports or presented research that another business operating within the same market sector has already gathered.

Source: Market Research http://www.investopedia.com/terms/m/market-research.asp#ixzz4YxvzzoYc

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