A comprehensive collection of detailed industry research reports. Industry reports include industry analysis, outlook, products and markets, market segments, supply chain, major players, competitive landscape, operating conditions, key statistics, and more.
This subscription includes reports for the US and China, as well as global industry reports. Specialized industry reports are also included along with US business environment data profiles. Reports are typically 35-40 pages in length.
The Mintel database contains the following:
Mintel Reports- covers brands, companies, markets, consumers and trends. Each report combines data and analysis of the competitive landscape, market-share analysis and consumer profiles.
Mintel Market Sizes – global market data including market size, share and segmentation data.
Searchable database of academic journals, business magazines and newspapers (including the Economist and the Wall Street Journal,) as well as Experian company records, industry and market research reports, and analyses of countries and economies.
Select Books and Subject Terms
Subject Headings:
Subject headings tag books with specific, searchable language to group books with similar subjects. Try:
History- To find more about the history of a specific product or genre try xxx -- History. For example: