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Non-Profit and Entrepreneurship Resources for the Performing Arts

This guide provides a collection of tools and resources in support of performing artists seeking a career in the non-profit sector and or seeking to become an entrepreneur in the performing arts.

About this Page

This page provides you with resources available at Howard-Tilton Memorial Library that provide information and guidance on how to successfully market your work.

Relevant Acquisitions

Art Business Today: 20 Key Topics

N8600 .A738 2016 - 6th floor

Art Business Today: 20 Key Topics is an essential book for students in the areas of art business, the creative and cultural industries, and general management. The key topics covered range from larger-scale questions about the funding and ethics of the art market, to entries more focused on art objects themselves.


N8600 .S56 2014 - 6th floor

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetical appearance and theoretical discourse.

The Art Life: on Creativity and Career

N66 .A79 2012 - 6th floor

The Art Life: On Creativity and Career is a collection of texts that address the philosophical and practical issues affecting art-making and the marketplace. It brings together visual artists, curators, dealers, musicians, actors, and educators, who speak to their internal influences and processes, and to their external engagements with community and career. 

Pioneering Minds Worldwide

HD9999.C9472 P56 2012 - 3rd Floor

Pioneering Minds Worldwide is an interdisciplinary approach to these trades on a global scale, while making an important distinction between the cultural sector and the creative sector, which generates artistic products that we have a protracted interaction with, i.e. design, architecture, and advertising. 

Standing Room Only

PN1590.M27 B47 2014 - 2nd Floor

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.