Nonprofits in the Performing Arts

There are certainly more terms you will need to familiarize yourself with. However, the following terms are provided to give you an entry point into the literature and make your search for more information and learning materials a little easier.

Marketing Plan: this is the formal plan to achieve your marketing strategy. Learn more from Marketing Plan vs. Marketing Strategy: What's the Difference? (Indeed, 2022).

Marketing Strategy: a marketing strategy identifies your organization's marketing goals and the information you need (e.g., messaging, value proposition, audience, etc.) to achieve your goals. Learn more from Marketing Plan vs. Marketing Strategy: What's the Difference? (Indeed, 2022).

Market Segmentation: difference segments of audiences (ex. audience demographic; preferred information consumption methods; etc), each benefiting from different marketing needs. Learn more from Managing a Nonprofit Organization (Wolf, 2022).

Marketing Calendar: a planned schedule to help you coordinate marketing pushes, aligning marketing plan elements with organizational  events and information dissemination needs.

This 6 minute, 14 second video briefly outlines five ways to boost your organization's marketing portfolio.