Art Business Today: 20 Key Topics is an essential book for students in the areas of art business, the creative and cultural industries, and general management. The key topics covered range from larger-scale questions about the funding and ethics of the art market, to entries more focused on art objects themselves.
This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetical appearance and theoretical discourse.
The Art Life: On Creativity and Career is a collection of texts that address the philosophical and practical issues affecting art-making and the marketplace. It brings together visual artists, curators, dealers, musicians, actors, and educators, who speak to their internal influences and processes, and to their external engagements with community and career.
Pioneering Minds Worldwide is an interdisciplinary approach to these trades on a global scale, while making an important distinction between the cultural sector and the creative sector, which generates artistic products that we have a protracted interaction with, i.e. design, architecture, and advertising.
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.