'Everyone Speaks English, Right?' by Karin SpeedyCall Number: PE1115 .S64 2008 - 3rd Floor
ISBN: 9783639102697
Publication Date: 2008
In international business, notions of homogeneity and standardisation are seen as synonymous with globalisation. One world is equated with one language and English, portrayed as the global lingua franca, is promoted as the language of business. Using Jean Baudrillard's theory of the cyclic superposition of the singular, universal and global as a framework and applying it to the case of New Zealand-French business communications, this book questions the beliefs underpinning Anglophone reliance on English in the postmodern business world.