Understanding public relations : theory, culture and society by Lee EdwardsCall Number: HM1221 .E49 2018
ISBN: 9781473913103
Publication Date: 2018
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.