Some advice when communicating your research:
Inspired by http://permanent.access.gpo.gov/gpo67556/c1419.pdf and http://ian.umces.edu/learn/science_communication/
A table from the article “Communicating the Science of Climate Change,” by Richard C. J. Somerville and Susan Joy Hassol, from the October 2011 issue of Physics Today, page 48:
Science Blogs and Magazines are great examples on how to communicate science to the general public