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Music Business

The purpose of this guide is to give students interested in the music business a place to begin for research in the field. It covers researching the industry, consumer research, and some DIY starting points.

Consumer and Market Research Databases

These resources and databases offer resources that can you help you look at aspects of the music industry related to marketing, demographics, and trends.  Curious about disruptors in the audio streaming industry, how TikTok is impacting popular taste, or how firms are trying to capture interest in AI-assisted recording?  These resources provide high-quality, comprehensive analysis on topics like these, alongside demographics insight and marketing strategies.

Trade Journals


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